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Naturalawn of America
CORONATION MEDIA
Coronation Media was hired by Naturalawn of America to develop four animated commercials in a throwback claymation CGI style to introduce new customers to the brand, and to what makes NaturaLawn so special.
I was responsible for the art direction, style development, and character design on this project. I collaborated with our talented VFX artist, Jacob Dalton to develop assets that seamlessly translated into our 3D claymation world, from backgrounds, to objects, and characters.
Watch the sizzle reel below:
PROJECT TYPE
Art Direction
Character Design
Design for 3D Modeling
SOFTWARE
Procreate, Adobe Illustrator
DATE
Winter 2021- Spring 2022
Early Development Sketches





Final Sketches & 3D Renders
























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