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Naturalawn of America
CORONATION MEDIA

Coronation Media was hired by Naturalawn of America to develop four animated commercials in a throwback claymation CGI style to introduce new customers to the brand, and to what makes NaturaLawn so special.

I was responsible for the art direction, style development, and character design on this project. I collaborated with our talented VFX artist, Jacob Dalton to develop assets that seamlessly translated into our 3D claymation world, from backgrounds, to objects, and characters.

Watch the sizzle reel below:

PROJECT TYPE

Art Direction

Character Design

Design for 3D Modeling

SOFTWARE

Procreate, Adobe Illustrator

DATE

Winter 2021- Spring 2022

Early Development Sketches
Final Sketches & 3D Renders
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