Word of Life
CORONATION MEDIA
This was the first project I formally took on as an art director with Coronation Media.
We created a total of 24 videos to educate 4th and 5th grade students and their families about their faith. We split the series into 3 unique artistic styles to meet the different needs of the Word of Life curriculum.
I led team of 3 artists (myself included) in designing the "Enter the Story" and the "Catechetical Explainer" styles. The team explored the styles of a wide range of concept artists to get inspired for the series. We landed on a style that mixed the tonal cues of the early Disney greats and Cartoon Network classic shows with iconography and medieval illuminated manuscripts for the "Enter the Story" style. As for our "Catechetical Explainer," we looked at the bright primary colors of Sesame Street as well as vintage mascots and took a more simple, explainer-video route.
Watch Coronation Media's highlight reels for the video series below:
PROJECT TYPE
Art Direction
Design for Animation
SOFTWARE
Procreate
Adobe Illustrator
Adobe Photoshop
DATE
Spring 2022 - Winter 2022
Art & Concept Development
Additional Artist: Peter Ferguson
Style A: Catechetical Explainer
Artists: Megan Guy, Peter Ferguson, Jason Bach
Style B: Enter the Story
Artists: Peter Ferguson, Jason Bach
STORYBOARD SAMPLES
FINAL ART SELECTIONS
